Research: Magazine advert - Ellie Goulding 'Lights'
- The advert has been designed to look visually cluttered which means that it looks busy on purpose, although there isn't a lot of elements to the advert, the gold title and glitter in her hair makes you look twice.
- There is a synergistic element to the poster because the title is in Gold, and the name of the album is 'lights'. The glitter in her hair links to the colour of the title and adds the synergistic element. Interestingly, there is a slight pun to her name and the design of the poster. 'Goulding' has 'gold' in the beginning of the name and her hair and the colour of the text is gold.
- Ellie Goulding's music is different from most genres out there in the music industry, it is a mix between acoustic and pop which links with this advert as it is a natural picture with a subtle hint of glamour due to the glitter effect in her hair. She's showing that she's an ordinary girl while also being a unique artist with a little something more to offer. The album name 'lights' can be represented with the little speckles of gold in her hair.
- The magazine advert links to Ellie Goulding's music video 'Starry Eyed' which is featured on the album. The glitter effect on this advert is frequently used in the music video, which links the two together and makes the music video easily recognisable and relates it to the album it is from. It makes the album and the music video synergistic. You can watch the video by clinking the link below:
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