This is Isaiah Dreads' first official music video, which is respectable considering the artist is 18 years old. Although this specific song features a collaboration with another artist; Saskilla - I still thought this would be an appropriate use of inspiration for our work when producing the soon to be made 'Hype In The Booth'. Firstly there is no narrative to the video but focus on the lyrics which is ever present in the grime scene. The hook of the song 'Lights Turn Green' features the artist rapping under a green light bulb which is an extremely obvious use of synergy between the lyrics of the song and the visuals of the music video; a technique I will utilise with a recording booth in the song 'Hype In The Booth'. Also you can notice the other verses are filmed at night which is a technique often used by Grime artists in the street (other examples include; Yungen, Chip and Stormzy) as it holds connotations of aggression and power. Another technique I plan to use for verses of our 'Hype In The Booth'. The artist is dressed quite casually too in a Basement branded tee, so it will be important to dress our artist in casual clothing; such as a tracksuit once famously utilised by Stormzy in 'Shut Up'. In terms of camera angles there is a wide range but the majority consist of minor panning, free hand camera work with numerous close/mid-shots.
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