Research and Planning: Links to similar artists

  Isaiah Dreads is a young grime artist from London, he is unsigned and not too well known in comparison to much bigger grime scene artists. He is only 18 years old, the same age as the group and this makes him a relatable artist for us in terms of style and understanding. We decided to use the unsigned artist as it allows us to market for him specifically attempting the create and image we'd like to depict to his audience. He is London based and writes his own music. He performs in the grime genre and uses strong wordplay. His music video heavily features synergy between lyrics and visuals and conforms to numerous conventions of the grime genre. Isaiah has featured on BBC radio one extra as well as BBC one's fire in the booth ft. Charlie Sloth which is an accolade he can be proud of. 

Yungen

Yungen is another grime artist based in London. However the artist is much more followed with a few videos with over 1,000,000,000 views and he has been signed by Sony records. As you can see in the images the artists are of the same ethnic background. Each style themselves similarly and attempt to utilise wordplay in their music. Isaiah Dreads is in the earlier stages of his career but I'm sure will attempt to emulate the early growth and success of Yungen. 

AJ Tracey

AJ Tracey is a London based rapper also. He once again styles himself similarly to Isaiah Dreads. He like the other two artists has recently featured on BBC radio one which is a key marketing tool for these unsigned artists in gaining publicity and a fan base. He is of the same ethnic background and both focus on beats in their music. AJ Tracey successfully utilised a similar beat to Isaiah's music in his track 'Naila'.