Research and Planning: Mini Pitch

Research: Conventions of music video. My Chemical Romance - Teenagers

Conventions of music video my chemical romance from Pedsldn

Research and Planning: Music Magazine Advert Analysis

Magazine analysis work from ToneEgan

Reseach: Conventions of music video. Novelist - Endz

Research: Magazine advert - Ellie Goulding 'Lights'

• The advert has been designed to look visually cluttered which means that it looks busy on purpose, although there isn't a lot of elements to the advert, the gold title and glitter in her hair makes you look twice.  
• There is a synergistic element to the poster because the title is in Gold, and the name of the album is 'lights'. The glitter in her hair links to the colour of the title and adds the synergistic element. Interestingly, there is a slight pun to her name and the design of the poster. 'Goulding' has 'gold' in the beginning of the name and her hair and the colour of the text is gold. 
• Ellie Goulding's music is different from most genres out there in the music industry, it is a mix between acoustic and pop which links with this advert as it is a natural picture with a subtle hint of glamour due to the glitter effect in her hair. She's showing that she's an ordinary girl while also being a unique artist with a little something more to offer. The album name 'lights' can be represented with the little speckles of gold in her hair. 
• The magazine advert links to Ellie Goulding's music video 'Starry Eyed' which is featured on the album. The glitter effect on this advert is frequently used in the music video, which links the two together and makes the music video easily recognisable and relates it to the album it is from. It makes the album and the music video synergistic. You can watch the video by clinking the link below:

https://www.youtube.com/watch?v=fBf2v4mLM8k

Research: Goodwin (Bohemian Rhapsody)

Andrew Goodwin; in ‘Dancing in the Distraction Factory’ (1992, Routledge) has identified the following features of music videos:

-Music videos demonstrate genre characteristics
-There is a relationship between lyrics and visuals-There is a relationship between music and visuals-The demands of the record label will include a lot of close-ups of the artist and the artist may develop motifs which recur across their work-There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body-There is often intertextual reference

What Genre is the music and how is this reflected in the video?

This song consists of two different genres. The operatic section and the use of hard rock. In the opera section the video shows the four band members faces, and nothing else. In the hard rock sections, the video just shows band shots.

How do the images relate to the lyrics?

No they don't. The lyrics have a narrative, whilst the video is purely band shots which is often a convention of the rock genre. 


How do the images relate to the music?

The images do not relate to the lyrics, but they do slightly relate to the music. In the opera section, All you can hear is the band members voices, and all you can see in these sections is the band members faces singing. In the rock sections there are a lot of instrumental parts, and the images show the band playing the instruments. The colours are also much brighter in the rock sections, as the music is more upbeat.


How is the artist presented to sell them? How important are the close ups?

The video focuses entirely on queen and their performance. Throughout the video the audience is always looking at the band. There is a range of shots throughout the video. There are some where they are close ups of the band members faces, which establishes each band members identity and character, whilst there are also low angle, long shots, which make it look the audience are in the crowd watching the band play live, which promotes the band and their live shows.

Is there any reference to 'looking'? Are females presented voyeuristically?

there are no shots of females, as the only people in the video are the band members who are all male. The reference to looking would be involving the shots where it makes you feel like you are in the audience, watching the band.

Is there a narrative? How is the video organised and structured?

The song has a narrative, about a child who has murdered someone and is facing a jury, but the video doesn't represent this is any way.

Comments on Camerawork, editing, mise-en-scene, special effects, sound.

Looking up at the band, as if you were watching them live. As this is the first ever music video, the only time anyone would've ever seen a band playing the music would've been live or on TV, where the cameras would've been in with the audience.

Can you spot any intertextual references?


There are no intertextual references, as the video is purely performance shots. Having a narrative in the video would leave space for some intertextual references, but there isn't any in this video. This may be due to the fact that this was the first ever music video, and was very revolutionary.

Research and Planning: Mood Board - Shane Farrell

Research and Planning - Mood Board

In this mood board we see the avenue our video will be going down. We also see representations of the grime culture as a whole.