Magazine Advert - Final Print Product

Having finalised the layout and image of our product we decided on (based on our audience feedback), we had to crop and reshape our poster to fit perfectly onto A4 sized paper (210:297 ratio width:height). A4 is the conventional size of most magazine posters and they are more often than not portrait, though some can be landscape. Traditionally, the i-D magazine is A4 and portrait, hence I shaped out poster to fit this convention. Below is our final print product, our magazine poster.

Final draft of our Magazine Poster

DIGIPAK - Final Product

Promotional Magazine Cover (options)

Magazine Poster: Audience Feedback and Analysis

Below is a short powerpoint presentation on our audience feedback for the 5 poster options. This lays out our process of obtaining feedback and generally analyses the feedback we received as it informed our end choice for our final print product. Enjoy!

Magazine Poster: Audience Feedback and Analysis from elliot_1123

Magazine Poster: Option 4 and Option 5

Option 4

Option 5

The above are drafts 4 and 5 of our final print product, the magazine promo cover. Overall, the feedback we received for these drafts was much improved compared to drafts 1 through 3. Audiences responded saying that they looked more balanced out. However, the focus group surveys demonstrated that option 5 was just as successful as option 3 scoring an average of 4 out of 5 whereas option 4 achieved the highest at 4.6. Presumably having the text on the left meant that this was one of the first thing audiences read (as we read from left to right). Moreover, it created more space by covering up less of the image of the artist and so looked 'cleaner' and 'better organised'.

Magazine Poster: Option 2 and Option 3

Following are the 2nd and 3rd magazine cover options. These were scored higher than option 1 in our audience feedback as surveys demonstrated that they looked cleaner and more organised which audiences felt looked more aesthetically pleasing and therefore more eye-catching.

Option 2

Option 3

When asked, audience members argued that both images were an improvement from option 1 however, by organising all the text in the centre it dragged attention away from the artist and those in the focus group said that it covered too much of the image. In comparison to each other, option 3 did slightly better scoring 3.5 out of 5 compared to 4 for option 2. This was explained in our interviews as the focus group agreed that by placing the all the text in the centre the image looked unbalanced and cluttered. As a result of this research I have decided to experiment further with the position of text and the label as this could dramatically improve the overall aesthetic of the poster.

Magazine Poster: Option 1

Below is a copy of the first drafted magazine cover options. Having created my own gradient filter for the background and sharpening the foreground image of the artist, I then decided to experiment with different positioning of text and labels. Having looked at this design after completing it i feel that the position of the i-D logo on the top left corner is perfect. As with genuine i-D magazine covers, the logo is placed on the left. Again, with the photography copyright information and volume information placed on the right I believe that the cover looks clean and organised and very professional. However, following surveys, it became clear that the positioning of text and the Parental Advisory label made the cover appear cluttered and not aesthetically pleasing. As a result we decided that this would not be a good final print product and I will experiment more with the positioning of the information.

Isaiah Dreads - Hype in The Booth (Final Cut)

Isaiah Dreads - Hype in The Booth (Final Cut)

Isaiah Dreads - Hype in The Booth (Rough cut)

Isaiah Dreads - Hype in The Booth (Rough cut)

           

Construction: The Editing Process

Construction: The Editing Process

This video is the sped up last 10 mins of the rough cut. It shows me cutting and changing the timing of clips in order to finish off the edit.

     

Research and Planning: Questionnaire

Research and Planning: Questionnaire For my research into audience, I carried out a simple questionnaire to build a basic profile of my audience and to find out more about what that audience like to see in videos. Consisting of 5 basic open questions, I wanted to keep it short and simple to make it as effective and honest as possible.  What is your age? Who is currently your favourite grime artist? How often do you attend live grime events? What do you expect to see in a grime video? Where do you hear about and view grime videos? After collecting results from 50 questionnaires, here are the results:

Research: Links to Similiar Artists

Links to Similar Artists

Chip:

https://www.youtube.com/user/chiptubeofficial

Bugzy Malone:

https://www.youtube.com/user/TheBugzyMalone

President T:

https://soundcloud.com/presidentt

Yungen:

https://soundcloud.com/yungen_supply-demand

Elf Kid:

https://soundcloud.com/elfkid