Thursday, 1 October 2015

Research and planning: magazine advertisement


Madonna's album 'Celebration' focuses on the key aspects of her career. Like many popular artists with storied careers, this is an album composed of her greatest hits. 
From the magazine advertisement seen here, it is clear that this is being marketed as a tribute to her career. This is conveyed through the use of images, and the title itself.

The title of the album is called 'Celebration', clearly chosen for the sole purpose of celebrating what Madonna has achieved. The slogan for the album is '34 songs that changed the world', so it's letting people know how iconic she is if her songs 'changed the world'. 

The main image is Madonna when she was very young, and how she typically looked. This was chosen as the main image because it is what most people picture or remember Madonna as, it is the iconic look of Madonna. Within this close up shot of her face, there are various other images of Madonna, in various stages of her career. Ranging from the young Madonna who was very sexualised in the media to the older more sophisticated Madonna with longer hair, there is an image of each look she ever had.

The colours used create meaning. The background is predominately black, and her lipstick and hair is a very dark shade of purple. This is to convey Madonna's dangerous/dark and sexy side, which she is renowned for. The colours within her face are deep reds, which merge into pinks and purples. These colours are feminine, but exaggerate the femme fatale aesthetic that Madonna really revolutionised during the 80s. The 80s was a period where neon pink and purple were very popular, so the use of these colours was to accompany her iconic look at the time.





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