Wednesday, 23 March 2016
Evaluation Question 3 - Shane Farrell
Evaluation Question 3
What have you learnt from your audience feedback?
Transcript:
We decided to pick the song ‘Hype in The Booth’ by the
19-year-old grime artist Isaiah Dreads. As a group, we are big fans of the
genre and felt this up and coming artist would be the perfect choice to make a
music video for. We were able to pair our knowledge of the genre with primary
and secondary research to find out what audience we would be targeting in our
video. The use of audience feedback to our choices aided the decision making process.
Over the summer, I was lucky enough to see Isaiah
perform live at a festival (Reading), the audience at his set gave me the first
basic idea of his following, being predominantly 14-24 year-old males. I was
able to pair this with our primary research as a group into the artist’s social
media pages, looking at followers on Twitter, Instagram and Facebook and the
comments on his YouTube. His following was again, made up predominantly of
14-24 year olds, with a mix in gender this time. The use of these two forms of
research were helpful, but the most useful method of research we were able to
carry out was a questionnaire to gain specific information from a potential
audience.
We devised a set of 6 simple questions to give to a
potential viewer of the video:
- What is your age?
- Who is currently your favorite grime artist?
- How often do you attend live grime events?
- What do you expect to see in a grime video?
- Where do you hear about and view grime videos?
After handing out 50 questionnaires, we found out a
number of things. Firstly, the predominant age was 14-24, fitting with our
previous research. We also found out that ‘Chip’ and ‘Stormzy’ were by far the
most popular artists, with 75% of people we asked mentioning them. To build on this
we further researched those two artists, looking into their social medias and
viewing the norms in their videos. From this research we found ‘Chip’s’ ’96 Bars
of Revenge’ video, which we held as a string basis for our final product. The questionnaire
also provided us with the fact that the majority of people (70%) believed the
visuals were second to the performance and lyrical ability of the artist themselves.
This meant that although our focus was on good production value, we also needed
our artist to give a good performance for the video to be seen as good. The people
we questioned liked simple, hard hitting, performance based videos and this is
what we would strive for.
The next form of feedback we received was from our
carefully selected focus group. After identifying a target audience of 14-24
year olds, with a majority being male, we mirrored this in a focus group based
research session. The point of the focus group was to select a song for us to
make a video on, with a choice between ‘Hype in The Booth’ and ‘Fire Flow’ two
tracks by Isaiah. We also were able to brainstorm with the group and receive
feedback to preliminary ideas on the video. The results of this focus group
were very useful. We identified ‘Hype in The Booth’ as the chosen song, due to
its creative yet hard hitting nature. The focus group also enabled us to come
out with the idea of shooting the video in two main locations, with an estate
for the verses and a booth for the hook. It was a very useful form of feedback
and was crucial to overall outlook of our video.
The first feedback to a fully encapsulated idea was
after our group pitch to fellow media producers. We presented our ideas for the
video and received questions after. The problem with this form of feedback was
that we were presenting to random people, not to our specific target audience.
With this, they suggested their doubts on how the video would be interesting if
there was just one artist in it and that it wouldn’t follow any plotline.
Though this feedback was vague and arguably naïve, we took it on and employed
various methods in the shooting and editing of the video to make it exciting to
watch and to hook the viewer. This feedback from them can be compared to the
feedback we received from them once the video was finished. They said it was ‘great’
and kept them entertained throughout with the use of fast paced cuts and varied
shots.
Further feedback on our video was also very positive,
after this time asking our target audience their thoughts, they agreed the
video was well constructed. They believed the video was fitting to the grime
genre and looked ‘professional’. They commented on the large number of shots
and the pace of cuts within the video, believing that’s what kept them hooked.
Their feedback also told us that our artists performance in the video was convincing,
with aggression and belief tied in at the right times. The feedback to our video
was very useful in deciding that it was complete, hours were spent in the
production of the video and the feedback confirmed that the finished product
was to a good standard.
Audience feedback was also crucial in the development of
our print products. We carried out a further questionnaire before getting
started. With this we found that simplicity was key, people just wanted the
basics on a poster and that a dark color scheme for both was best suited to our
genre of grime. We took this feedback and developed drafts for each of our
products. We then received feedback on those drafts, being told to change the
text layout in the poster and to change the colors and the font in the digipak.
Once finished, we then asked for feedback on our final products together.
Feedback was very good, saying they crossed over well and provided as good
introduction promotional material for Isaiah.
To conclude, research into the target audience for Isaiah
Dreads as well as audience feedback was very important in the development of
our music video, digipak and magazine poster. The research we attained enabled
us to shape a product fit to be fed back on. We were able to in turn create effective
final products in all 3 areas. The ongoing process of receiving feedback on
developing products enabled us to shape them into meaningful and fitting pieces
of the grime genre. I believe the final products are as near to the target
audiences expectations as we could’ve made them and the feedback process was crucial
in this happening. I was able to merge my own personal opinion and tastes with
the tastes of the majority to create 3 effective final products.
Evaluation Question 2 - Shane Farrell
Evaluation Question 2
How effective is the combination of your main and ancillary texts?
Evaluation Question 1 - Shane Farrell
Evaluation Question 1
In what ways does your product use, develop or challenge forms and conventions of real media products?
Links:
Our Video:
Giggs More Ratatin:
Stormzy Shut Up:
Novelist Bigger Man Sound:
Chip 96 Bars of Revenge:
Novelist Endz:
Schoolboy Q Studio:
Double s x Shocka One Take
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